# Monthly Recurring Revenue A key metric for subscription-based businesses is MRR, or Monthly Recurring Revenue as it lets you track business performance on a monthly basis. The MRR dashboard is rather large, so we will break it down into smaller sections here. ## Recurring revenue

## MRR movements The MRR movements chart shows how the revenue moves from month to month. * **New business** - revenue from new customers * **Expansion** - new revenue from existing customers * **Reactivation** - expired subscriptions that have been reactivated * **Contraction** - downgrades, i.e. fewer seats or increased discounts * **Churn** - canceled or expired subscriptions

## MRR by location It can be quite useful to understand how your revenue is distributed geographically and this section of the MRR dashboard provides some insight.

## MRR by cohort Cohorts are a powerful way of analyzing your subscription revenue. Net retention revenue, or increasing revenue from your installed customer based is what creates long-term growth for a subscription business.

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