Accounts
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An account is a generic term for any business entity your organization is dealing with. It can be a customer, a reseller or a vendor, for example. In most cases, you company will have more customers than any other type of account.
Accounts can be created manually in Bunny, but can also be synchronized automatically from or using Bunny's plug-ins.
The account page has five major sections.
Details – Basic contact information and details used for searching, such as account type, lead source and industry
Contacts - A list of all the contacts associated with the account
Deals – All the deals, past and ongoing for the account
Subscriptions – Shows the current list of subscriptions
Billing - Show billing details and transactions
Accounts are different from leads in a very significant way. Leads don't have any other objects attached to them whereas accounts can have multiple contacts, deals, quotes, subscriptions, invoices and payments. Leads are basically big pile of unqualified contacts and once they become qualified, you might want to convert them to an account. As an example, if you create an online sign-up from you marketing website via Bunny's API, it becomes an account with a deal, a quote and a subscription.
The group field controls who can see the account with your organization. This makes it possible to protect sensitive customer information from users who don't have the required privileges.
An account can be owned by a Bunny user, which is useful for filtering data and supporting workflows. For example, in the account table you can use the owner to only see accounts that belong to you.
In addition to managing contacts without accounts, you can also create and edit them directly on an account. When an account is deleted in Bunny, all the contacts will become standalone contacts.
All the billing related information is placed on the billing tab.
The difference between primary and secondary billing contacts is that the primary contact will be shown on the invoice. All billing contacts will receive invoices and payment reminders although you can customize those workflows to do something different.
Every account must have a billing contact, which is the person that will receive invoices and payment reminders. The first contact created automatically becomes the billing contact regardless if this contact is created manually or as the result of a lead conversion. The billing contact can be changed any time.
Many companies have a non-human email address for billing purposes and in those cases, simply create a contact on the account with first name Billing and last name Contact and then make that contact the billing contact.
The invoice template determines what the invoices for an account looks like. For example, customers who pay by credit card and bank transfer may have different payment information on their invoices. Additional, the invoice template can also require a customer to provide Purchase Order number when accepting a quote.
By default, Bunny will send out invoices to customers when they are ready, which is triggered by one of the standard invoice workflows. There can be situations where you don't want invoices to be sent before they have been inspected by a salesperson or an account manager. For example, it may be a high touch account that receive white glove service or it could be an account with an ongoing dispute.
You can configure a workflow to notify the customer's account manager whenever a draft invoice is produced.
Draft invoices can be released to ready state using the invoice action menu.
If you have installed the Avalara Avatax plugin, you can use the entity use code to affect how tax is calculated. By default, all accounts will be using the Taxable entity use code, which means that the account is not except from taxation.
The deals tab shows all the deals that belong to an account. If you are using the HubSpot integration, these are synchronized from HubSpot. If you are using the Salesforce integration, they are syncronized from Salesforce' opportunities.
The revenue tabs shows earned and deferred revenue for the account. These numbers are updated in real-time as billing occurs.
An account has a main currency that all invoices and payments must match. It's possible to track multiple balances in different currencies, but at this point Bunny will ignore all balances in another currency other that the account's currency.
When the first subscription is created, the billing day of month will be set to the subscription's start date. This will forever be the account's billing day and all subscriptions will be annually co-termed to this date.
If an account no longer has any active, paid subscriptions, the billing day will be reset when the next paid subscription starts.
Net payment is used to determine how many days a customer has to pay an invoice. It is automatically the default on new quotes, which you can override there. This value is used to control when Bunny starts sending payment reminders via the provided dunning workflows.
Some countries require a customer's tax ID to be printed on the invoice. You can either enter this number manually on the account, or you can use to require the customer to enter it when a quote is accepted.
