Revenue

The revenue dashboard is divided into three

Recurring and usage-based revenue

Revenue movements

Revenue movements track how your ARR changes between periods. There are five core components:

• New business — ARR added from net-new customers signing their first contract.

• Expansion — ARR added from existing customers increasing spend: upgrading plans, adding seats, adding add-ons, or expanding usage.

• Contraction — ARR lost from existing customers reducing spend: downgrading, removing seats or add-ons, or capping usage.

• Churn — ARR lost from customers canceling entirely.

• Reactivation — ARR recovered from previously churned customers returning.

In addition, this chart also shows how usage-based revenue has increased or decreased compared to the previous period.

Compound Monthly Growth Rate (CMGR)

CMGR is a metrics that is heavily used in B2B SaaS and by investors to evaluate a company's month-over-month traction over an extended period (typically 7 to 18 months).

Geography

The last part of the revenue dashboard shows the revenue broken down by geography; internationally and by US states.